About the Role

We are looking for a Digital Marketing Engineer with 2–5 years of hands-on experience across performance marketing, SEO, marketing analytics, automation, lead generation, and AI-driven marketing.
The ideal candidate will combine strong digital marketing expertise with a technical, analytical, and data-driven mindset to drive customer acquisition, improve conversion rates, optimize marketing spend, and deliver measurable business growth.

Key Responsibilities

Performance Marketing

  • Plan, execute, monitor, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Display, and ChatGPT Ads.
  • Manage campaign budgets, targeting, bidding, audiences, creatives, and conversion tracking.
  • Monitor and optimize key metrics including CTR, CPC, CPM, CPL, CPA, CAC, ROAS, CVR, and LTV/CAC.
  • Conduct A/B testing across audiences, creatives, landing pages, and campaigns.
  • Identify opportunities to improve campaign efficiency, lead quality, and overall ROI.

SEO & Organic Growth

  • Manage Technical, On-page, and Off-page SEO initiatives.
  • Conduct keyword research, competitor analysis, search-intent research, and content-gap analysis.
  • Monitor organic traffic, rankings, indexing, Core Web Vitals, technical health, and conversions.
  • Conduct SEO audits and identify opportunities for website and content optimization.
  • Collaborate with Content, Product, and Engineering teams to implement SEO improvements.

Analytics, Attribution & Reporting

  • Set up and manage GA4, Google Tag Manager, Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
  • Build and maintain dashboards using Looker Studio, Power BI, Excel, or Google Sheets.
  • Analyze the complete marketing funnel:
  • Impression → Click → Lead → MQL → SQL → Opportunity → Customer
  • Track and analyze ROI/ROAS, CAC, CPL, conversion rates, funnel performance, attribution, and channel efficiency.
  • Identify trends, gaps, and opportunities and convert data into actionable optimization strategies.
  • Prepare daily, weekly, and monthly marketing performance reports.

Lead Generation & Conversion Optimization

  • Drive high-quality lead generation through paid and organic channels.
  • Monitor lead quality and analyze MQL → SQL → Opportunity → Customer conversion.
  • Work closely with Sales and Business Development teams to improve lead quality and conversion.
  • Identify funnel drop-offs and recommend strategies to improve CRO and customer acquisition.

Marketing Automation & AI

  • Build and optimize workflows for lead routing, reporting, alerts, campaign monitoring, data synchronization, and marketing operations.
  • Work with automation platforms such as n8n, Zapier, and Make.
  • Integrate CRMs, APIs, webhooks, and third-party marketing tools.
  • Leverage AI tools such as ChatGPT, ChatGPT Ads, Claude, Gemini, Perplexity, and Copilot for research, content creation, campaign analysis, competitor research, data analysis, workflow automation, and marketing optimization.

Content & Creative Support

  • Create or coordinate social media creatives, ad creatives, reels, short-form videos, thumbnails, and promotional content.
  • Use tools such as Canva, CapCut, Adobe Express, or similar platforms.
  • Work with AI-powered creative tools to develop and test marketing assets.

Must-Have Skills

  • Paid Advertising: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, ChatGPT Ads, Remarketing
  • SEO: Technical SEO, On-page SEO, Off-page SEO, Keyword Research, SEO Audits, Core Web Vitals
  • Analytics: GA4, GTM, Google Search Console, Conversion Tracking, Attribution
  • Reporting: Looker Studio, Power BI, Advanced Excel/Google Sheets
  • Automation: n8n, Zapier, Make, CRM Integrations, APIs, Webhooks
  • Strong understanding of marketing funnels, lead generation, CRO, campaign optimization, and ROI
  • Strong analytical, problem-solving, and communication skills
  • Ability to work with data and marketing performance metrics
  • Technical mindset with the ability to collaborate effectively with Product, Engineering, Sales, and Business teams

Good to Have

  • Experience in SaaS, Technology, EdTech, FinTech, Travel/Hospitality, B2B/B2C, or high-volume lead generation
  • Experience with AI-powered marketing and automation platforms
  • Basic understanding of HTML, JavaScript, APIs, and website architecture
  • Experience with CRM platforms such as HubSpot, Salesforce, or Zoho
  • Experience with landing page optimization and conversion rate optimization

Qualifications

  • Bachelor’s degree in Marketing, Engineering, Computer Science, Business, Data Analytics, or a related field
  • 2–5 years of hands-on experience in Digital Marketing, Performance Marketing, Growth Marketing, or Marketing Analytics
  • Proven experience in managing marketing campaigns and delivering measurable acquisition, conversion, and revenue outcomes
  • Strong understanding of data-driven marketing and performance optimization

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