About the Role

We’re looking for a Digital Marketing Executive with hands-on experience in performance marketing, SEO, analytics, lead generation, marketing automation, and AI-powered marketing. You’re analytical, proactive, and driven by measurable results in growth, customer acquisition, and ROI.

What You’ll Do

Performance Marketing
  • Plan, run, and optimize campaigns on Google, Meta, LinkedIn, YouTube, display networks, and ChatGPT Ads (where available).
  • Manage budgets, targeting, remarketing, creatives, conversion tracking, and A/B tests.
  • Track CPC, CPL, CPA, CAC, ROAS, and CVR to improve performance and ROI.
SEO and Organic Growth
  • Execute technical, on-page, and off-page SEO.
  • Run keyword research, competitor analysis, SEO audits, and content-gap analysis.
  • Monitor rankings, organic traffic, indexing, Core Web Vitals, and conversions.
Analytics and Reporting
  • Manage GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
  • Build dashboards in Looker Studio, Power BI, Excel, or Google Sheets.
  • Analyze funnels and attribution to find growth opportunities.
Lead Generation and CRO
  • Drive qualified leads through paid and organic channels.
  • Track lead quality and funnel conversion rates.
  • Work with Sales to improve lead conversion and landing-page performance.
Automation and AI
  • Build marketing workflows in n8n, Zapier, and Make.
  • Connect CRMs, APIs, and webhooks to streamline processes.
  • Use AI tools like ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and automation.
Content and Creative
  • Support social campaigns, ad creatives, reels, videos, and thumbnails using Canva, CapCut, Adobe Express, and AI creative tools.
Must-haves
  • 2–5 years of hands-on digital marketing experience with proven results in lead generation and acquisition.
  • Strong skills in paid ads, SEO, GA4, GTM, Search Console, and conversion tracking.
  • Reporting experience with Looker Studio, Power BI, Excel, or Google Sheets.
  • Experience with n8n, Zapier, or Make, and an understanding of APIs, webhooks, and CRM integrations.
  • Solid grasp of funnels, CRO, and ROI optimization.
  • Strong analytical, communication, and problem-solving skills.
  • Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field.
Nice-to-haves
  • Experience in SaaS, tech, EdTech, fintech, or B2B/B2C lead generation.
  • Familiarity with HubSpot, Salesforce, or Zoho.
  • Basic knowledge of HTML, JavaScript, and website architecture.

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